MEDIA BUYING TELEVISION Television is a successful means for reaching customers by providing exposure and visibility. Cable is reasonably priced and allows targeting of specific regions. Rates are as low as $10 per 30-second spot during daytime and prime time hours on 54 cable networks. Networks chosen are based on comprehensive research according to customer's demographics. RADIO Radio is sold locally, regionally or nationally, depending on the audience the customer wants to reach. Rates vary by station and time, but the most important aspect of radio is frequency. We'll place your advertising in time periods where you can get a lot of frequency at a lower cost and reach a large audience. PRINT Print includes magazines, newspapers, newsletters and other publications. Our buyers help you choose the right publication, negotiate competitive rates and positioning to effectively target the right audience. We work with artists who design innovative solutions that create a lasting impression. OUTDOOR Outdoor allows you to target large mass audiences. Billboards, bus shelters and bench advertising allow for high exposure along busy routes throughout the market to reach potential mobile customers with impact and visibility. DIRECT MAIL Direct mail allows you to target specific audiences and measure the results. It is a way to generate new business and referrals as well as keeping in touch with current and past customers. PUBLIC RELATIONS MEDIA RELATIONS Our goal is to create free publicity for our clients. We achieve this by identifying appropriate media outlets to have your message resonate with your target market by pitching events and story ideas to reporters and editors. PRESS RELEASES Press releases are a vital part of building the credibility and identity of your company. A press release may get you a free mention in a publication or your information may be held for a later date as a reference in a story. EVENTS Hosting monthly or quarterly events allow added exposure for your business and keep you visible to the customer. We offer event planning and promotion services. EXTRAS For no additional charge, Eskimo Advertising negotiates extras into your advertising package for added promotional value.